The start
A run-down chippy in Manurewa
It all kicked off on a quiet street in Manurewa, where our founder was flipping burgers out of a run-down fish and chip shop — and turning it into the talk of the town.
Our story
From our family to yours.
A tiny Manurewa chippy, a lot of word-of-mouth, and one family who refuses to take shortcuts.
The buzz
Smoky's Manurewa
They renamed the shop Smoky's Manurewa. Word spread fast, especially on social media, and soon people were cruising in from every corner of Auckland just to get a taste.
2020
Jax is born
After parting ways with his original business partner, our founder set out to build something truly his own. That's how Jax Burger Shack was born.
Today
Still a family business
These days he runs Jax alongside his wife, with our motto front and centre: “Burgers from our family to yours.” And expansion is definitely on the horizon.
The gold standard
01
Buns baked fresh
Beautiful buns baked fresh for us on the regular. Soft, golden, built to hold a serious stack.
02
Patties made in-store
Juicy, tender NZ Angus beef patties made right here — not shipped in frozen.
03
House-made aioli
Our own Jax aioli goes on almost everything. It's the thing people drive across Auckland for.
04
Sides in beef tallow
Chips cooked in rich beef tallow for that extra punch of flavour. Crunchy outside, fluffy in.
Your stomach's been asking
Order online, pick up hot from East Tamaki or Westgate. Easy.